Location: Brighton, MI (Onsite); travel between our Brighton, Fowlerville, and Oxford locations may be required

Pay: $23 to $26 per hour

About the Role

HOGWORKZ is hiring a Social Media & Content Coordinator to plan, curate, and run our social presence day to day. This role is less about creating every piece of content yourself and more about keeping the machine organized and moving: staying a month ahead on the calendar, keeping the feeds full of live HOGWORKZ updates, running our community, and executing the plan consistently.

You should be comfortable doing light video editing when it is needed, but curation, planning, and execution are the heart of this job. It is a hands-on coordination and execution role, not a senior strategy seat.

Key Responsibilities

Social Calendar & Planning

• Own the social content calendar and stay at least one month ahead with scheduled content across platforms.
• Coordinate with the marketing team and videographer so the right content is planned, captured, and ready on time.

Content Curation & Publishing

• Keep the feeds full of live HOGWORKZ updates throughout the day: the paint shop, warehouse, R&D, new product drops, lifestyle and riding footage, local motorcycle attractions, and more.
• Work with our videographer and on-camera team to source and organize content, with current social trends in mind.
• Bring back the TikTok Live series.
• Handle light video editing as needed.

Community Management

• Respond to comments and messages across platforms using Agorapulse and Freshdesk.
• Manage the We Ride HOGWORKZ Facebook group: comment on every post as HW, pick contest winners, and set monthly group themes and prompts.

Website & Blog

• Publish at least one website blog post per week (we will teach the final formatting).
• Help update website copy as needed.
• Review and approve Ravecapture user-generated content reviews.

Influencer Coordination

• Reach out to new influencers and manage existing relationships based on the marketing team's promo needs.
• Ship parts to influencers and partners.
• Network with TikTok creators.

Campaign Support

• Support Black Friday and other promotions: edit Klaviyo emails, light graphic edits, video editing help, and calendar planning.
• Tools You Will Use

Facebook, TikTok, Ravecapture, Agorapulse, Shipstation, Asana, Dropbox, and Epidemic Sound, plus our internal influencer sheet and content schedule.

What We Are Looking For

• A highly organized planner who can own a calendar and consistently stay ahead of it.
• Strong community instincts and a friendly, on-brand voice for comments and group engagement.
• A solid writer who can turn out weekly blog posts and clean website copy.
• A native feel for social platforms and current trends, especially TikTok, Instagram, and Facebook.
• Able to do light video editing (CapCut, Premiere, or similar).
• Comfortable juggling many small recurring tasks without letting them slip.
• Bonus: a motorcycle endorsement or riding experience and a genuine interest in motorcycles or powersports; experience with email tools such as Klaviyo; and basic graphic editing (Canva or Photoshop).

Why HOGWORKZ

Join a fast-growing aftermarket motorcycle brand with an engaged community and a steady stream of content to work with. This role keeps our social presence organized, active, and a step ahead.

Pay: $23.00 - $26.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person

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