Commerce Social is a dual-badged official TikTok agency. We're a technology-driven social commerce partner for growth-minded consumer brands, combining senior human expertise with an agentic commerce stack that connects creators, brands, and platforms in one unified layer. Our team has generated $80 Million in GMV through creator partnerships, helping 8-10 figure e-commerce brands scale through social commerce strategies. We orchestrate the full journey from discovery to checkout, transforming social from a brand channel into a primary revenue storefront.

The role

You decide what a brand's story on TikTok Shop actually is, what it's worth, and whether the numbers hold up. Every new client gets a strategy deck early in onboarding, you own the thinking in it, and you present it alongside the Account Manager.

You'll set creative direction across a portfolio of brands, build the models that justify the spend behind it, and stay close enough to performance to change course when the data says the original thesis was wrong.

What you'll do

Own the positioning. Find the wedge each brand is built on — the single insight the whole strategy rests on. Choose the comparator and how we frame it. Set SKU hierarchy with the Account Manager, including when the right call goes against the obvious read of the data.

Build the numbers. Per-account profit-and-loss models and revenue forecasts across conservative, reasonable and aggressive scenarios. Budget envelopes for paid affiliate and UGC packages, calibrated to the margin. Clients use these to justify spend internally, so they have to survive scrutiny.

Set creative direction. Work out what a brand should actually be saying on the platform and why. That means reading what's already converting. This involves formulating hooks, formats, angles, which creator archetypes carry which message and turning it into a clear direction the team can execute against. Build the hook library, decide what gets tested next, and rewrite the brief when the results point somewhere new.

Make the content happen. We produce ad creative, organic posts, and UGC in house, and you're the one pointing it. Brief the editors and creators, program the brand page against a content mix that balances awareness and conversion, and work with the paid team so what gets made is what GMV Max can actually scale. You're setting direction and quality bar, not editing videos or booking talent.

Set measurement policy. How we prove TikTok Shop lift into Amazon, DTC and retail, and what we will and won't claim. Baselines get captured before spend, not reconstructed afterwards.

Present the work. The strategy call, quarterly reviews, and any room where the recommendation needs defending in front of senior stakeholders.

What we're looking for

Brand or commercial strategy experience, agency or in-house. Ideally you've owned positioning, not executed against someone else's

You can build a defensible revenue model from scratch and argue for its assumptions, not just populate one

Fluent in social commerce; TikTok Shop specifically is ideal, adjacent marketplace or creator-commerce works if the strategic thinking is there

A real eye for short-form creative. You can look at a set of videos and say what's working and what to make next, then brief a team clearly enough that they can go build it

You write well; this role produces documents that have to persuade

Nice to have: profit-and-loss ownership somewhere in your history, experience across multiple categories rather than deep in one, comfort using AI tools in your day-to-day workflow.

How we know you'll be good at this: you have a point of view and you'll argue for it, you'd rather give a client an honest forecast than a flattering one, you can tell the difference between a real insight and a repackaged observation, and you're comfortable being the person who has to make the call.

Process

Intro call → skills screen → live assignment building a positioning and forecast from a real onboarding form → final call with leadership.

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