JSenior Digital Marketing Specialist — Medical AestheticsSenior Digital Marketing SpecialistJob Overview

We are seeking an energetic, creative, and highly skilled Senior Digital Marketing Specialist to lead and elevate our digital marketing initiatives within the medical aesthetics industry.

This is a hands-on role for a performance-driven marketer who understands that great aesthetics marketing is about more than likes and followers — it's about generating qualified leads, increasing consultations and bookings, building brand trust, and ultimately driving clinic revenue.

You will develop, execute, and optimize integrated digital marketing strategies across paid advertising, social media, SEO, email, content, website, and marketing automation. You will work closely with clinic leadership and internal teams to translate business goals and treatment priorities into compelling campaigns that attract, educate, and convert prospective clients.

The ideal candidate combines creative thinking with strong analytical skills and understands the unique marketing considerations of medical aesthetics, including client trust, before-and-after content, treatment education, seasonal promotions, local competition, and compliance-sensitive advertising.

If you thrive in a fast-paced environment, love beauty and aesthetics, and know how to turn digital marketing activity into measurable business results, we'd love to hear from you.

Key ResponsibilitiesDigital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with clinic growth, revenue, and client acquisition goals
• Build integrated campaigns around key aesthetic treatments, services, promotions, and seasonal opportunities
• Develop strategies to increase consultations, treatment bookings, new-client acquisition, and repeat visits
• Identify emerging digital marketing trends and opportunities within the medical aesthetics and beauty industry
• Monitor competitors and market trends to identify opportunities for differentiation and growth
• Manage monthly marketing priorities, campaign calendars, and promotional schedules

Paid Advertising & Lead Generation

• Plan, launch, manage, and optimize paid advertising campaigns across platforms including Google Ads, Meta/Facebook, and Instagram
• Develop campaigns focused on generating qualified leads and consultation bookings for aesthetic treatments
• Create and test different audiences, ad formats, creative concepts, offers, and messaging
• Manage advertising budgets and continuously optimize campaigns for cost per lead, cost per acquisition, booking rates, and return on ad spend
• Monitor lead quality and work with the clinic team to identify opportunities to improve lead-to-consultation and consultation-to-treatment conversion
• Develop retargeting campaigns to re-engage website visitors, social media audiences, and prospective clients
• Analyze campaign performance and make data-driven recommendations for budget allocation

Social Media & Content

• Develop and execute a strategic social media content calendar across Instagram, Facebook, TikTok, and other relevant platforms
• Create engaging content focused on treatments, education, results, client experiences, clinic culture, and brand storytelling
• Develop campaigns that build trust and establish the clinic as a credible authority in medical aesthetics
• Work with the clinical and creative teams to develop compelling photo and video content
• Coordinate and manage content shoots, including treatment demonstrations, educational videos, testimonials, and promotional content
• Identify social media trends and translate them into content appropriate for a medical aesthetics brand
• Monitor engagement, audience growth, reach, and content performance
• Ensure all content consistently reflects the clinic's brand standards and professional image

SEO & Local Search

• Develop and execute SEO strategies designed to increase organic traffic and local visibility
• Conduct keyword research focused on aesthetic treatments, procedures, services, and local search intent
• Optimize website pages, treatment pages, blogs, metadata, headings, internal linking, and other on-page SEO elements
• Develop content strategies around high-intent searches such as treatment benefits, pricing, safety, results, and frequently asked questions
• Optimize local search visibility and Google Business Profile performance
• Monitor search rankings, organic traffic, and local search performance
• Identify opportunities to increase visibility for high-value treatment and location-based searches

Website & Conversion Optimization

• Manage and maintain website content using WordPress or a similar CMS
• Ensure treatment pages, promotions, pricing information, team profiles, and other content remain accurate and current
• Create and optimize landing pages for advertising campaigns and specific treatments
• Analyze website user behaviour and identify opportunities to improve conversion rates
• Conduct A/B testing of landing pages, headlines, offers, forms, calls-to-action, and other conversion elements
• Optimize the client journey from advertisement or search through consultation booking
• Monitor website performance, conversion rates, and lead-generation activity

Analytics & Reporting

• Use Google Analytics, Google Tag Manager, Meta Ads Manager, and other analytics platforms to track marketing performance
• Build and maintain marketing dashboards and reports
• Monitor key performance indicators including:
• Cost per lead
• Cost per acquisition
• Lead volume and quality
• Consultation bookings
• Booking conversion rates
• Treatment revenue generated
• Return on ad spend
• Website traffic
• Conversion rates
• Organic search performance
• Social media engagement
• Provide regular performance reports and actionable recommendations to leadership
• Identify underperforming campaigns and implement strategies to improve results
• Connect marketing data with CRM, booking, and clinic performance data wherever possible

Email & Client Retention Marketing

• Develop targeted email marketing campaigns to educate, engage, and retain clients
• Create automated campaigns for new leads, consultation follow-ups, appointment reminders, reactivation, and client retention
• Develop campaigns around seasonal treatments, promotions, new services, and educational content
• Segment audiences based on treatment interests, client behaviour, and lifecycle stage
• Analyze open rates, click-through rates, conversions, and revenue generated through email campaigns
• Develop strategies to reactivate inactive clients and encourage repeat bookings

Brand & Creative

• Maintain a consistent and premium visual identity across all digital channels
• Work with internal teams, photographers, videographers, and external creative partners when required
• Create and/or coordinate digital assets including social posts, advertisements, landing pages, email graphics, promotional materials, and website content
• Use tools such as Adobe Creative Suite, Photoshop, Canva, or similar platforms
• Ensure all marketing materials communicate professionalism, trust, quality, and results

Medical Aesthetics Marketing

• Develop marketing campaigns around services such as injectables, laser treatments, skin rejuvenation, body treatments, facials, and other aesthetic services offered by the clinic
• Translate complex treatment information into clear, engaging, client-friendly content
• Understand the client decision-making journey from awareness through consultation and treatment
• Develop educational campaigns that address client concerns, expectations, treatment benefits, recovery, and frequently asked questions
• Work closely with clinical teams to ensure treatment information is accurate and appropriately communicated
• Stay informed about trends, competitors, technologies, and consumer behaviour within the medical aesthetics industry
• Ensure marketing communications follow applicable advertising, privacy, and professional standards

What We're Looking For

• We're looking for a marketer who is both creative and commercially minded.

You are someone who:

• Understands that marketing success is measured by business results, not vanity metrics
• Has a strong eye for aesthetics, branding, and visual storytelling
• Understands how to turn attention into leads and leads into bookings
• Is comfortable managing advertising budgets and analyzing performance data
• Takes initiative and can independently manage multiple campaigns
• Is highly organized and deadline-driven
• Enjoys experimenting, testing, and optimizing
• Understands social media culture and what performs in beauty and aesthetics
• Can write compelling, client-focused marketing copy
• Is comfortable working closely with clinic owners, leadership, practitioners, and front-line teams
• Can move quickly while maintaining a premium and professional brand image

Requirements

• 3+ years of digital marketing experience, preferably in medical aesthetics, cosmetic medicine, beauty, wellness, healthcare, dermatology, or a similar consumer-facing industry
• Demonstrated experience managing paid advertising campaigns, particularly Google Ads and Meta Ads
• Strong understanding of SEO, SEM, local SEO, and keyword research
• Experience with Google Analytics and Google Tag Manager
• Experience managing WordPress or another CMS
• Strong understanding of conversion rate optimization and lead-generation funnels
• Experience with email marketing and marketing automation
• Strong social media marketing experience, particularly Instagram and Facebook
• Strong copywriting and content creation skills
• Experience with Canva, Adobe Photoshop, Adobe Creative Suite, or comparable design tools
• Strong Excel/Google Sheets and reporting skills
• Ability to interpret marketing data and turn insights into actionable strategies
• Understanding of lead tracking, CRM systems, and booking platforms is an asset
• Strong knowledge of digital marketing trends and consumer behaviour
• Excellent written and verbal communication skills
• Highly organized, proactive, and comfortable working in a fast-paced environment

What We Offer

• Competitive compensation based on experience
• Health and dental benefits
• Employee discounts and/or complimentary aesthetic treatments
• Opportunity to have a direct impact on the growth of a growing medical aesthetics brand
• Work closely with leadership and clinical teams
• Opportunities for professional growth and development
• A creative, collaborative, and fast-paced work environment
• The opportunity to build campaigns that directly influence client acquisition and clinic growth

The Opportunity

This isn't a role where you'll simply schedule posts and report on impressions.

You'll have the opportunity to own digital growth — from the first Instagram impression or Google search, through the lead-generation process, to the consultation and ultimately the client's treatment journey.

If you're passionate about digital marketing, beauty, aesthetics, and measurable growth, we'd love to hear from you.

Pay: $60,100.00 - $72,500.00 per year

Benefits:

• Employee discount
• Health insurance
• Work Location: In person

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