Location: One Energy Plaza Jackson, MI 49201

Pay Rate: Up to $54.30/hr

Benefits: Health, Dental, Vision and 401K

Planet Interactive is seeking a Social Media Analyst will be analyze metrics to help us strategically build and execute plans, across individualized channels, to make them come to life on 6 of the top social media platforms.

Social Media Analyst Responsibilities

• Writing posts crafted to take advantage of the unique properties of each channel.
• Consulting on video direction.
• Working with our Visual Design team to create eye-catching graphics for your posts.
• Working with a third party to maintain a publishing calendar.
• Analyzing metrics to inform future content decisions.
• Help manage our growing community of followers.
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Social Media Analyst Qualifications

• A Bachelor’s Degree and five years of experience are required for this role or eight years of social media communications in lieu of having a degree.
• Be a skilled writer with a portfolio to prove it.
• Know how to use Canva or a similar tool while also understanding how to work with professional graphic designers.
• Be deeply familiar with Meta Business Manager.
• Have experience using Meltwater or similar social media publishing software.
• Understand analytics and use them to adapt to evolving social media trends.
• Demonstrated ability to execute against brand guidelines and write in brand voice to give a consistent experience across platforms.

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