POSITION SUMMARY

St. Bernard is looking for a Fashion Copywriter who can translate our premium lifestyle brand into words that sell. You'll write across product pages, shaping how customers experience our style, quality, and point of view at every touchpoint. This role is ideal for a writer who is equally comfortable crafting a punchy campaign headline and a keyword-optimized product description, and who genuinely follows fashion, fabric, and retail trends.

KEY RESPONSIBILITIES

1. Write clear, engaging, on-brand copy for product descriptions, promotional emails, website banners, and social media posts.
2. Own and maintain a consistent brand voice across every channel, adapting tone appropriately for each platform and audience.
3. Integrate SEO best practices and relevant keywords into product and category pages to improve organic search performance.
4. Research fashion trends, fabrics, styles, and competitor positioning to keep content current, accurate, and fresh.
5. Partner closely with Design, Marketing, and Merchandising teams to align copy with visual campaigns and business priorities.
6. Edit and proofread all copy for accuracy, brand consistency, and resonance with the target customer before publication.

KEY SKILLS & QUALIFICATIONS

1. Strong writing, editing, and proofreading skills, with an ear for brand voice and tone.
2. Working knowledge of the fashion industry, consumer trends, and retail merchandising cycles.
3. Foundational understanding of SEO and digital marketing principles as they apply to e-commerce copy.
4. Creativity and adaptability — comfortable shifting between campaigns, formats, and deadlines.
5. Bachelor's degree in English, Journalism, Marketing, Communications, or a related field (or equivalent experience).
6. 1–3+ years of copywriting experience, ideally in fashion, retail, or a related consumer lifestyle category.

WHY ST. BERNARD

St. Bernard is a family-owned, premium lifestyle and sporting goods retailer built on quality, craftsmanship, and an unmistakable point of view. Join a close-knit creative team where your words directly shape how customers discover and fall in love with the brand.

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