Job Title: E-Commerce Marketing Director (Shopify Experience Required)

Location: Stanfield, NC

Company Overview:

This Company is a dynamic and rapidly growing western fashion & home goods e-commerce brand, committed to delivering exceptional products and experiences to our customers. We are seeking a highly skilled and results-driven E-Commerce Marketing Director with expertise in Shopify to join our team and lead our digital marketing strategy to new heights.

Job Description:

As the E-Commerce Marketing Director, you will be responsible for overseeing and driving all aspects of our online marketing strategy, with a primary focus on leveraging Shopify’s capabilities to optimize customer experience, drive traffic, increase conversion rates, and achieve business growth. You will collaborate closely with cross-functional teams including product, design, and sales to execute impactful marketing campaigns and initiatives.

Key Responsibilities:

1. Strategic Planning & Execution:

• Develop and implement comprehensive e-commerce marketing strategies to drive online traffic, sales, and customer retention.
• Utilize Shopify’s tools and apps to enhance site functionality, improve customer experience, and streamline sales funnels.
• Oversee seasonal campaigns, product launches, promotions, events, and other key marketing initiatives.

2. Digital Marketing:

• Lead digital marketing efforts across multiple channels, including email marketing, paid search (Google Ads, Facebook/Instagram Ads), SEO, affiliate marketing, and influencer partnerships.
• Manage and optimize paid media campaigns to maximize ROI and drive sales.
• Conduct in-depth data analysis to track performance and recommend strategic adjustments.

3. Team Leadership & Collaboration:

• Lead and mentor a team of marketing professionals, providing guidance and support to achieve set goals.
• Collaborate with product and design teams to ensure seamless integration of marketing and brand messaging across all touchpoints.
• Manage vendor relationships and third-party partnerships to enhance marketing capabilities.

4. Customer Experience Optimization:

• Work closely with the customer service team to ensure a smooth, responsive shopping experience for our users.
• Leverage customer insights and analytics to continually improve the Shopify store’s user interface, functionality, and conversion rate.

5. Analytics & Reporting:

• Analyze key performance metrics (KPI) such as conversion rates, customer acquisition costs (CAC), customer lifetime value (CLV), and more.
• Create regular reports to present marketing performance, identifying opportunities and areas for optimization.
• Use A/B testing and data-driven insights to continually refine marketing strategies and campaigns.

Qualifications:

• Proven hands-on experience in managing Shopify-based stores.
• Strong understanding of Shopify’s ecosystem, including apps, themes, integrations, and reporting tools.
• Expertise in digital marketing channels including paid media (Google Ads, Facebook/Instagram), SEO, email marketing, and content marketing.
• Excellent knowledge of e-commerce analytics tools (Google Analytics, Shopify Analytics, etc.) and data-driven decision-making.
• Demonstrated ability to lead and inspire teams, manage multiple projects, and drive results in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work across departments.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Preferred Skills:

• Advanced proficiency with Shopify Plus.
• Experience with Shopify app integrations and customizations.
• Knowledge of conversion rate optimization (CRO) techniques and tools.
• Familiarity with Klaviyo or other email marketing platforms as well as Canva and other web-based design platforms.
• Creative mindset with a strong understanding of branding and customer experience.

Why Join Us?

• Competitive salary and performance-based bonuses.
• Opportunity to work with a fast-growing, innovative company.
• Collaborative and supportive work environment.
• Access to continuous professional development opportunities.

If you’re a passionate, strategic, and results-oriented e-commerce marketing leader with hands-on Shopify experience, we’d love to hear from you!

Apply Today!

Job Type: Full-time

Pay: $75,000.00 - $82,160.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Overtime
• Weekends as needed

Education:

• Bachelor's (Required)

Experience:

• Shopify: 1 year (Required)

Work Location: In person

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